Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is ...

Every business, regardless of circumstance or scope, needs an effective content strategy. It allows you to engage with your audience, attract new customers, and communicate your mission and values. If ...

This story is a part of our playbook for VidSpark, a Poynter initiative to bring local news to younger audiences. We worked with three local newsrooms over the course of 2020 to create social media ...

Marketers take note: If you want to execute a strong, seamless content strategy, you need a content calendar. Content calendars aren’t just about organizing your upcoming posts; they also help ensure ...

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor ...

Many companies are investing in content marketing more than ever before because it’s a proven way to demonstrate value and build credibility with target audiences. Content marketing gives companies a ...

Digital marketing is used by the vast majority of B2B brands, but it requires a detailed strategy to make the most of what digitalHow can offer. Use this template to rethink your digital marketing ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

9 Easy Content Calendar Templates You Can Use for Free Your email has been sent A content calendar is a great way to visualize your publishing schedule. From blog posts and social media content to ...