An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...

NEW YORK -- Spending on consumer promotions, including point-of-purchase and in-store promotions, will grow at a healthy rate in 2001, SN has learned, despite a sharp economic downturn that has sent ...

Tom Treanor is the CMO for Snipp Interactive, a leading Consumer Promotions, Shopper Marketing, Receipt Scan and Loyalty solutions provider. As inflation pulls at the seams of the average American’s ...

A new sweepstakes from Reese’s may be in violation of state and federal laws The promotion on two-cup packages of the chocolate and peanut butter treat, reads “You could win $25,000” and, in smaller ...

Gen Z is undoubtedly revolutionizing the consumer landscape. Growing up in a digital world, this generation has distinct preferences and expectations that brands need to understand in order to ...

SAN FRANCISCO--(BUSINESS WIRE)--TSG Consumer Partners (“TSG”), a leading private equity firm, today announced nine promotions across the firm and its dedicated portfolio operations and value creation ...

McDonald's (MCD) will be bringing back its peel-and-play Monopoly game next week, a promotion that hasn't been seen in over 10 years. PNC Asset Management Group CIO Amanda Agati and Yahoo Finance ...

CHICAGO (Reuters) - Major makers of food and household products used coupons, in-store deals and other promotions to sell nearly one-fourth of their goods in North America last year as shoppers ...

Tom Treanor is the CMO for Snipp Interactive, a leading Consumer Promotions, Shopper Marketing, Receipt Scan and Loyalty solutions provider. In my last article, I talked about how to get consumers ...