Good news! You are writing a newsletter and sending it out to your clients and prospects. Sure it was a struggle. It took up some of your valuable time. However, the newsletter increased your customer ...

Wondering how to write “compelling” copy? Consider this. According to a 2012 psychological study conducted in France by psychologist Remi Radel, humans can perceive the meaning of words in as little ...

Copy is one of the most persuasive tools your business has. You can have the best product on the market, but when it comes to selling it, you won't get far without good copy. Customers buy because you ...

Attention spans have grown shorter in the mobile era. That means PR copy must now be crisp and creative if it’s going to stand out. Here are three tips to help you write compelling copy more quickly, ...

1. Your copy is too salesy. Attention spans are short. Like, no-time-for-news-stories short. Don’t kid yourself that your audience is willing to read a blog post or an even longer article that’s ...

Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, ...