Lead generation has changed; relying on just one channel like emails or phone calls isn’t enough anymore. Today’s buyers use multiple platforms to communicate, like email, LinkedIn, phone calls and ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and measurement. Consumer attention has splintered like never before. Consider a ...

Biopharma companies that provide healthcare professionals (HCPs) with compliant chat channels benefit from increased engagement, according (PDF) to Veeva Systems. Analyzing interactions captured in ...

James Stokes, Enterprise Team Lead UK & Ireland at Infobip takes a look at blended channels, 5G, RCS, SMS, and beyond as he assesses the comms trends of the industry in 2022 James Stokes, Enterprise ...

Opinions expressed by Entrepreneur contributors are their own. Success lies in strategically separating and using the below channels to tailor your communication to the right audience and context.

Most capital markets professionals in the U.S., U.K. and Europe would like to consolidate all their communications channels into a single platform to simplify correspondence, minimize security risks ...

Over the past five years, there has been a shift in the usage of Microsoft’s Viva Engage platform towards an official corporate communications channel rather than a knowledge-sharing platform, the ...