Holiday Ads, Hidden MFA And AI Slop Risks: Driving ROI This Season And Beyond

While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...
MediaPost

Beating Online Ad Clutter

It is generally accepted that advertising in a cluttered environment reduces advertising effectiveness. Online advertisers go to great lengths to grab the attention of a Web site visitor. Animated ads ...
Seeking Alpha

IAS Expands "Made for Advertising" (MFA) AI-Driven Measurement and Optimization Solution with Industry-First Ad Clutter Detection and Avoidance Innovation

Enhanced global solution enables advertisers to activate pre-bid avoidance, further reducing media waste and increasing return on investment MFA sites are web pages built to conduct ad arbitrage and ...
MediaPost

Ad Clutter Reaches New High, Encroaches On Program Content

Advertising clutter on network TV is worse than ever, and advertisers are becoming more innovative in their methods of encroaching on TV viewing--sometimes invading actual programming with messaging, ...
KXAN

IAS Expands "Made for Advertising" (MFA) AI-Driven Measurement and Optimization Solution with Industry-First Ad Clutter Detection and Avoidance Innovation

Enhanced global solution enables advertisers to activate pre-bid avoidance, further reducing media waste and increasing return on investment NEW YORK, March 5, 2024 /PRNewswire/ -- Integral Ad Science ...
Nasdaq

IAS Expands "Made for Advertising" (MFA) AI-Driven Measurement and Optimization Solution with Industry-First Ad Clutter Detection and Avoidance Innovation

NEW YORK, March 5, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its Made for Advertising (MFA) ...