Stoney deGeyter has been a friend of mine for years, and he recently came out with a book called The Best Damn Web Marketing Checklist, Period! I must say, I’m always out at workshops teaching that ...

In the ever-evolving landscape of B2B marketing, creating a cohesive omni-channel strategy is paramount to reaching your target audience effectively. By incorporating various tactics across multiple ...

Marketers today are busier than ever. Add to this the fact that budgets are lean, making the prospect of more help seem like a distant dream. It's no surprise that during our Social Strategy Boot ...

Few things crush influencer marketing campaign dreams faster than internal politics, mismatched expectations and unwelcome surprises around cost or other resources. Whether you are working in house or ...

If you’re a content marketer, then you know the challenges you face. A sound content marketing plan is critical to the success of your lead generation efforts. Some of the biggest challenges we see ...

Everyone and their brother has jumped into the online content creation game. Every minute on the Internet, YouTube users upload 300 hours of new video and Vine users share 8,333 more. Over 347,000 ...

I read The Checklist Manifesto: How To Get Things Right eager to be enlightened. I wasn't. Don't get me wrong--it is a good book and likely a worthwhile read for almost anyone outside of industries ...

Co-authored by Jeff Oxford and Brent Gleeson of Internet Marketing Inc. As the ecommerce industry continues to grow, it becomes increasingly important for digital marketers to take note of, and ...

Product development is a labor of love. After dedicating countless hours to design, development, and testing, you must ensure your product generates the attention it deserves. One strategic tool that ...

Marketing is so much more than advertising and promotion, it’s a comprehensive approach that involves understanding customer needs, delivering value and building lasting relationships to ensure the ...