In a recent article, I wrote at length about the importance of what Warren Buffett calls “…a sound framework for making decisions…” The framework that I employ is based on an objective, scientific ...

NOTICE: The project that is the subject of this report was approved by the Governing Board of the National Research Council, whose members are drawn from the councils of the National Academy of ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...