Losing productive employees, especially those with in-demand and specialized skills, is expensive. Each loss costs your business time and money in recruiting, training, and lost production. You want ...

Loyal customers are a beautiful thing. As they grow to trust your brand, they’ll buy more, and more expensive, products over time. This enduring loyalty positively impacts your customer retention rate ...

You feel it in your stomach before you see it in the dashboard. MRR is flat, signups look decent, but something isn’t moving the way it should. Then it hits you: customers are slipping out the back ...

To grow your agency, you need to lose some clients. While it sounds crazy at first, there is actually value in that thought. Understanding why clients leave enables you to improve your acquisition and ...

Determining the effectiveness of your customer relationship management (CRM) software can be tricky. Even if your revenue is growing, are you building a faithful following of satisfied customers? To ...

A common misconception about growth marketing is that it ends with acquisition or demand generation. Retention marketing is an integral but typically overlooked component of growth as it reduces churn ...