Without purpose, life tends to fall flat. This universal truth extends to companies as well. Almost all literature focused on corporate improvement covers the importance of knowing your business’s ...
A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...
Boasting revenues exceeding US $380 billion in 2022, the energy behemoth Shell is familiar with publicizing its growth. However, when the company crafted its purpose statement, the leadership team ...