In the vibrant world of branding and marketing, colors play a crucial role in shaping perceptions and evoking emotions. Your brand's color palette is more than just a visual element; it's a powerful ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

Bold pink: A high-voltage hue to energize and invigorate the senses, as seen in Sephora’s addition of pink to its black-and-white brand communications. Colorama: Bold, bright colors used together, ...

Our primary brand color is Northwestern Purple. The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone number. Designers and vendors must refer to approved ...

Color holds incredible power. It transforms mood, shapes perception, and sometimes even sparks a memory you didn’t know ...

Color is one of those things we often take for granted, yet it has an incredible power to shape how we experience the world—especially in design. Whether you’re creating a sleek website, a bold social ...

Instagram is one of the most popular social media platforms. Yet many people are not utilizing all its features. Here are three secrets to make your Insta pop in 2024. Your personal brand is your ...

Always use the primary color, Brandeis Blue, in projects produced for the university. For official and/or permanent applications, use only the primary and secondary colors (Brandeis Blue and Cyan).

When you buy through links on our articles, Future and its syndication partners may earn a commission. In a study, scientists used a new way of displaying color imagery to push the boundaries of human ...

Color is one of the most immediate connection points with the William & Mary brand. Our palette reflects the depth, heritage and vitality of the university — from our signature greens and golds to the ...

Jason Hennessey is the Founder and CEO of Hennessey Digital, and an SEO expert, author, speaker, podcast host and serial entrepreneur. JavaScript is disabled To ...

CU Boulder’s web standards help us ensure a seamless user experience across sites and devices. These guidelines promote compatibility and accessibility on university websites, enhancing our overall ...