With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

Which factors have the biggest impact on a brand's reputation? To find out, researchers at Reputation Leaders conducted a survey in February 2025 among a nationally representative group of 922 adults ...

In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues.