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Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

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This post originally appeared on Sinch. Everyone is different and so are your users and customers. More and more apps are starting to use psychology in their attempt to boost app engagement and ...

Smartphones and modernized PCs can conduct a plethora of tasks, but gaming is unquestionably a resource hog. It is a heavy-duty function that requires extra PC resources to run seamlessly. Therefore, ...