Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while introducing other disadvantages – with which the ...

Ric Rodriguez has spotted Google testing a blue colored header for the mobile search results. We have seen Google testing various colored search buttons in the header area of the Google Search bar but ...

Header bidding technology has undoubtedly helped publishers earn more revenue. But depending on factors like the type of client-side solution deployed, usage of a wrapper, the number of demand ...

2016 was the year that header bidding crossed over and became a disruptive force in the ad industry. The wave of publisher adoption spurred tech companies to create header bidding solutions. Vendors ...

In the latest column from the IAB’s Display Trading Council, Michelle Raubenheimer (pictured below), director, business development, PulsePoint, along with co-authors James Prudhomme, managing ...