Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, has unveiled a new festive campaign in Tamil Nadu to mark Pongal. The campaign promotes the ‘Birla Opus Style Colour Smart’ ...
In a category where trust is built over decades and repainting cycles stretch from three to five years, breaking through entrenched consumer behaviour is no small task. Yet, within just a year and a ...
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