Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Augmented reality technology turns your smartphone into a portable projection tool that works on any surface, anywhere. This guide compares the top AR drawing apps. You'll learn which one fits your ...

Augmented Reality (AR) can be fun technology to play with. The basic premise of AR is to overlay digital content on top of real things using something like a map, a camera, or sometimes the sky.

Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...

The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...