What if we could prevent a customer from ending up in the failure pile? Metrics can show us that customers stopped at a certain point in a process, chose not to buy, or didn’t make it through an ...

Did you know that we are motivated to act in predictable ways, based on certain behavioral triggers—as well as the use of particular words? It's something I learned about in May at a direct marketing ...

In-house email marketers are more likely to prioritize dynamic and behavioral-driven elements in their email marketing campaigns, according to a recently study by digital marketing company Adestra and ...

Professional communicators work to craft the perfect message or on-point email that compels the receiver to respond positively. More often than not, we believe we’re using the most engaging language ...

Despite lingering high unemployment rates and financial woes amidst COVID-19, global search marketing agency NetElixir forecasts the average Valentine’s Day order value will reach $185 -- up from $165 ...