BTS' new BT21 collection is a hit and now the K-pop group's animated characters are taking over your phone. Tata, RJ, Chimmy and the whole gang will be part of a collection of stickers and AR effects… ...
LINE Friends Japan, the developer of LINE FRIENDS, a global character brand originating from LINE, will release a collaboration model between BT21, the globally popular character from LINE FRIENDS, ...
Clever collaboration or cynical marketing? South Korea’s favourite boy band is now a global brand, but is this invasion of our social media really all about the music? Without a doubt, BTS is the ...
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