Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. If dedicating yourself to Business to Business (B2B) is ...

The B2B healthcare market is full of opportunities for businesses to make their mark. But that doesn’t mean it’s an easy thing to do. Be patient and be prepared to make adjustments to your strategy as ...

With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity, and a ...

Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ...

NEW YORK--(BUSINESS WIRE)--B2B growth agency, Ironpaper, has released the results of their survey, "The Digital Buyer's Journey is a B2B Challenge -- and Opportunity." This survey examines the changes ...

Retailers have faced many challenges over the past year. Supply chain problems have highlighted inventory visibility issues. Digital experiences created new engagement challenges as retailers worked ...

B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However, there are ...

B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research from Lusha. The report was based on data from ...

This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor. Join FinextraTV as Romain Mialane, Direct to Corporate Lead, Visa, and ...

If you work in a B2B software or technology company (or if you buy from one, which, let’s face it, we all do), you’ve likely encountered more credits-based pricing in recent years. While subscriptions ...

When the technology innovators arrived the traditional established banks got kind of caught flat footed and are now playing catch up. Global payments are a big piece of the banking business and with ...

Want something to be scared of today? Here’s two things that should frighten the life out of B2B emailers: Employees are paying ransomware in ever-increasing numbers. Security systems are getting so ...