Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality ...

Swedish-developed Ghostwire will let you use the DSi’s camera to hunt ghosts in the real world through augmented-reality gaming, developer A Different Game announced today. In the adventure title, ...

As I raised one of Google's new Pixel 9 phones to snap a group photo, I saw an image of myself in augmented reality located in the same spot I was standing in just a second ago. This digital version ...

Excitement follows these 7 big AR moves in 2026. The moment matters because several companies are shifting from research ...

A measuring tape is one of those tools that always seems to be missing when you need it most. What you do have, though, is your phone, and its camera can actually serve as a handy substitute for a ...

But no, no AR, no augmented reality.” The blunt line landed in a live Bloomberg Q&A on March 26, 2026, and it sent a ripple ...

(NEW YORK) — Apple hopes it has turned its new iPhone devices into magic wands. On Tuesday, when the company debuted the iPhone 8 and 8 Plus (on sale Sept. 15 for $699 and $799 respectively) and the ...