Marketers' spend on display ads in the US is expected to reach $37 billion in 2017, yet only 35% of companies incorporate offline touchpoints into their attribution models, according to an infographic ...

A whopping 91% of marketers agree that measurement of their efforts is a top priority, yet only 13% rank their measurement abilities as "excellent," according to an infographic by B2B marketing ...

We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer ...