Google launches A/B testing for Performance Max assets (Beta)

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...
Hosted on MSN

Google unveils asset testing for Performance Max retail campaigns

Google released a new help page detailing Asset testing for retailers, a specialized experiment type for Performance Max campaigns that lets you measure the effectiveness of your creative assets. What ...
Hosted on MSN

Gov. Newsom proposes 'asset test' for low-income and disabled Medi-Cal applicants. What does that mean?

6:46 p.m. June 2, 2025: A previous version of this article said primary homes could be considered in asset-test evaluations. Only second homes would be included. Millions of Californians who rely on ...

Google Ads Performance Max A/B Testing Assets

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...
Search Engine Land

Google unveils asset testing for Performance Max retail campaigns

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets. Google released a new help page detailing Asset testing for ...