The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This post originally appeared on the Appcase blog. Once you have a killer app marketing strategy in place, it’s ...

We’ve already talked about marketing your app, as well as Android monetization for your app. But how do you put those tips, and that plan into action? As usual, there’s an easy way and a hard way. The ...

The app world is a fascinating place. Given all the advancements in AI and machine learning, the process of marketing in this regard requires a very particular approach. While this technology ...

You may be a free spirit, but you probably wouldn't jump in your car and embark on a cross-country road trip without planning - planning your route, the stops along the way, where you'll stay, and ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

One of the most exciting as well as the scariest time in the life of App Entrepreneurs is when they are about to launch a new app. While working at a startup in Silicon Valley, when we were about to ...