Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Across business sectors, the need for digital transformation ...

Gone are the days when a simple survey could tell you everything you need to know about your customer experience. Take a look at the future of CX analytics. Traditionally, decision-makers and ...

PROVO, Utah & SEATTLE--(BUSINESS WIRE)--Qualtrics, the leader and creator of the experience management (XM) category, announced the general availability of Digital Experience Analytics (DXA), a new ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...

A feature article outlining Shariful Haq’s experience across data analytics, technology-driven environments, and ...

In the past year, CMOs saw business and budgets ebb and flow. Following the tail end of the pandemic, confidence grew, but not long after, we saw indications that a recession was approaching as job ...

Expanding the Tahoe Platform with Embedded Intelligence Tahoe v6.1 extends the SplashBI platform with new embedded capabilities powered by SplashAI. Rather than introducing standalone AI tools, ...

Accenture (NYSE: ACN) is launching the Accenture Connected Analytics Experience, an immersive and collaborative analytics capability that makes data more accessible and engaging, helping ...

Matthew Gitelis, CEO of PatientIQ, a health IT company deriving insights from patient-reported outcomes data, has some thoughts about healthcare information technology in 2023. For one, that patient ...