Every click, view, and purchase is meticulously tracked in today's rapidly evolving digital age. This emphasizes the powerful role of data in sculpting effective business strategies. Shoplazza, an ...

Most online retailers deploy analytics software that can generate insights into how shoppers engage — which products they search for, how they navigate categories and brands, which activity correlates ...

Intuit has started rolling out a suite of new Mailchimp product updates aimed at helping e-commerce businesses better connect ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Thanks to generative AI, we’re getting close to the promise of truly “democratizing” data. This means anyone can make decisions that are data-driven, not just highly skilled data scientists. Here ‘s ...

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, ...

iQIYI is poised for revenue growth through new e-commerce tools and exposure to China's booming video streaming and AI video generator markets. The company leverages big data analytics and a massive ...

Northbeam, a data startup, raised a $15 million Series A led by Silversmith Capital Partners. Northbeam uses machine learning to power analytics for e-commerce brands. Its tools are especially ...