Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Marketers that measure performance through mix modeling or cross-channel attribution alone do not get what they urgently need: a single view of marketing performance, according to Forrester senior ...

Security market line (SML) analysis, while an important tool, has never been fully justified from a theoretical standpoint. Assuming symmetric information and an inefficient index, we show that SML ...

Advanced analytics is playing a more important role than ever as organizations’ complexity and amounts of data use increase. Once a differentiator of top-performing organizations, the ability to ...

Founder and Managing Principal of DBP Institute. I consult companies on how to transform technology and data into a valuable business asset. Delivering successful data analytics solutions that have a ...

NEW YORK--(BUSINESS WIRE)--Billups, a global OOH managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, is ...

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Effective performance measurement and attribution solutions are an integral part of middle-office operations, and core to being competitive and compliant in an increasingly unpredictable market. BNY ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...

The transaction is expected to close later this quarter and create a the newly combined entity co-branded as Clearwater Wilshire Analytics. Clearwater Analytics is set to acquire the risk and ...