The following content is from an older version of this website, and may not display correctly. I'm back in publisher mode, in the early stages of an overhaul of this website, The Rayno Report. This ...

1. Ad exchanges are often confused with ad networks. Both exist in the space between ad sellers (publishers) and ad buyers (marketers and their agencies), but the two are quite distinct. Ad networks ...

Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks, Digital Publishing and AdTech 2026, delves into how successful ad networks are shifting from aggregation to ...

The rumor mill is a-rollin', and word on the street is that Mobclix, a mobile ad exchange network, is being pursued. According to unnamed sources, Mobclix is in advanced discussions to be acquired by ...