You’ve probably heard about account-based marketing (ABM) by now. But is this trendy new approach to marketing just a buzzword, or is it here to stay? And, just as importantly, should you be doing it?

HP had to refine its ABM strategy to target accounts in a variety of verticals, across a number of product lines. Crafting a more holistic marketing approach based on better sales and marketing ...

The 2026 ABM Benchmark Survey shows ABM driving B2B growth: 56% target new accounts and 47% integrate demand gen with ABM.

Just a week after revealing its enthusiasm about account-based marketing (ABM) through a partnership with Demandbase, Oracle announced it was adding ABM lead acquisition to its Marketing Cloud. It was ...

In an era where personalization and precision are key to breaking through market noise, Account-Based Marketing (ABM) has emerged as a cornerstone strategy for B2B organizations aiming to engage ...

As a marketer looking to get ready for the spring campaigns with your marketing team, one of the challenges is aligning your customer relationship marketing (CRM), marketing automation and ...

Many B2B marketers may already feel overwhelmed by the proliferation of marketing technology vendors and applications. But account-based marketing (ABM) platforms with strong capabilities for account ...

The Global ABM Conference opened with a warm welcome from our B2B Marketing CEO, Richard O’Connor, who reminded delegates that ABM is now a driving force of commercial growth and business ...

If you are a marketing or customer relationship management (CRM) leader looking to execute your account-based marketing (ABM) strategy this year — or are in the middle of the strategic plan — these ...