Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...

Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in many charitable donations. New research from FIU Business shows that ...

SMU Office of Research – Content streaming services such as Netflix and Apple TV often make suggestions of shows to watch. This feature is understood by the general public to work on the logic of “you ...

The findings highlight the growing impact of invisible audiences, first-party data and AI systems on how brands interpret and influence consumer decisions ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

One of the most important issues we face today is climate change. In 2007 the Intergovernmental Panel on Climate Change concluded not only are human activities changing the climate, but also that ...

The study revealed that FMCG brands advertising on JioStar during the TATA IPL 2025 witnessed a consistent uplift in sales ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

The Bureau of Market Research (BMR) has released its latest flagship study, Consumer Market Outlook for 2025 to 2027, providing key insights into expected shifts in consumer sentiment, spending ...