The experiment: can 4DX technology make a bad movie a better experience? I happened to be in Las Vegas last week, where one of these immersive theaters exists, showing the universally bashed new ...

“We can hit you with 10 smells,” the technician explains, pointing to a nozzle around three feet from my face. “Not all at once, obviously. But over the course of the film. We’ve got florals – meadows ...

DIGITAL SUBHEAD: Watching a movie in 4DX brings the action to your seat. When you're in a theater watching "Twisters" with the new 4DX technology that is supposed to allow you to experience what is on ...

I don’t know about you, but it takes a lot to get me to the movies these days. The handful of films I chose to see in theaters this year — Dune: Part Two, The Substance, and Twisters among them — all ...

HOLLYWOOD, Calif., Aug. 2, 2024 /PRNewswire/ -- CJ 4DPLEX, the world's leading producer of premium film formats and cinema technologies, together with Marvel and The Walt Disney Studios, announced ...

Forbes contributors publish independent expert analyses and insights. I write about commercial cinema technology and smart-home tech. It seems that after years of trying to make a splash the 4DX movie ...

CJ 4DPLEX, the company behind multi-sensory 4DX cinema technology, has announced that it had a record-breaking 2019, grossing more than £246 million ($320 million) for 4DX worldwide. It was the best ...

With the curtain soon to go up on CinemaCon, and as theaters look to add more lucrative premium formats in a still shaky market, AMC Entertainment and CJ 4DPLEX have partnered on 65 premium ScreenX ...

This new partnership will unveil 40 4DX theatres and 25 SCREENX theatres throughout key AMC and ODEON locations across the U.S. and Europe, starting this summer This deal marks a major milestone for ...

Chris is a Senior News Writer for Collider. He can be found in an IMAX screen, with his eyes watering and his ears bleeding for his own pleasure. He joined the news team in 2022 and accidentally fell ...

I was halfway through the live-action adaptation of “How to Train Your Dragon” when I started feeling a teeny bit nauseous. It was my fault. I was the one who wholeheartedly dragged my kids to see the ...