Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

The human torso. Yes, it’s home to our hearts and our lungs and other useful goopy bits, but now, thanks to some technological innovations in projection mapping, it works great as a screen too. Or at ...

Innovations in the fields of projection mapping and facial tracking are allowing artists to do some amazing, and creepy, things with digital images projected onto both inanimate and animate objects.

Projection mapping is pretty magical; done well, it’s absolutely miraculous when the facade of a building starts popping out abstract geometric objects, or crumbles in front of our very eyes. “Dynamic ...